Word-of-mouth marketing refers to positive feedback from one customer to their friends and family about your company’s product or service, increasing sales and business through recommendations rather than more traditional forms of advertising. A well-crafted website can help you harness the power of word-of-mouth marketing by providing an easy-to-use platform for customers to share your business with others. Here are some helpful tips on how word of mouth marketing should be handled on your website.
Why Word Of Mouth Matters Word-of-mouth marketing can be incredibly powerful, but your website isn’t built for it, and that’s okay! Don’t let that stop you from taking advantage of word-of-mouth marketing as much as possible on your website, though. Here are some ways to leverage word-of-mouth marketing on your website to attract new customers, get referrals, and build brand loyalty.
Keep It Visible On Your Website Referrals are one of your best sources for new business, so you’ll want to make sure that prospective customers can easily find ways to refer you. The first step is making sure that you have a refer a friend page visible on every page of your website. On that page, make sure that you offer a reward (like 10% off) and clearly explain what they will get in return.
Give Credit Where Credit Is DueAlthough it’s tempting to take credit for all new customers, remember that word-of-mouth marketing is not something you can plan. Customers may refer other potential clients to you because they are happy with your products or services and not necessarily because you begged them. Let their praise speak for itself, and don’t gloat about how hard you worked to get a new customer.
Word-of-mouth marketing is one of the most effective ways to attract new customers, and it’s something you should be encouraging on your website. When customers know that they can get discounts by bringing their friends along, they’re much more likely to tell their friends about the products or services you offer. Plus, they’ll keep coming back because they know they’ll be getting discounts in the future as well!
