For many businesses, their website is their main marketing tool, and keeping it up-to-date with fresh content makes it more effective at reaching current and potential customers. This article will help you understand why you should update your website content regularly, including some do’s and don’ts that can help improve the quality of your web content. By following these tips, you can improve your website’s appearance and functionality to boost traffic from search engines, social media sites, and other sources of web traffic.
Why your Website Needs Updates
Writing content for your website can seem like an arduous task, especially if you’re only doing it sporadically. To make sure that your website stays relevant and attractive to your target market, you’ll want to update your content regularly—at least once per month. It may not seem like much work at first, but after you start doing it regularly, you’ll see how much time and effort you can save in the long run.
How Often Should You Write New Content?
How often should you update your website content? Well, it depends on what type of site you have, who your target audience is and why people visit your site. In an interview with Search Engine Land, Google’s former head of search spam, Matt Cutts said, I don’t think there’s a hard-fast rule on how often to post to your website or blogs. At XOX Media LLC, we recommend sticking to a monthly schedule when creating and posting content for your website.
Putting it All Together
Updating your website content regularly is good practice when it comes to running a successful business. For one, updating your website’s content helps keep site visitors interested and on-site. We all know that bouncing from one web page to another is how most people interact with online content—keeping your visitors glued to your site is key to converting website visitors to long-term clients.
Writing and updating your website’s content regularly can be difficult, especially if you already have plenty of other projects to work on and you’re not sure what to write about or how often to do it. However, neglecting this part of your digital marketing strategy can lead to lost customers, as many of them look for fresh content on their favorite websites before making purchase decisions.
