If you’re in charge of managing your company’s website, you’ve probably heard people talking about how it might be time to redesign it. While it might seem like a harmless change, redesigning your website can be a big deal, both in terms of the cost and the impact on your business. Before committing to the process, take into account these factors that can help you decide whether it’s time for a website redesign.
Why Consider A Redesign
Your website should be as up-to-date as possible to make sure that it’s effective in converting viewers into customers. A redesign can help you keep your site up-to-date with current web design trends, so it looks more appealing and user-friendly to potential customers. As the saying goes, There’s no time like the present, so here are our main factors to consider when deciding whether or not now is the right time for your website to go through a redesign.
Test, Then Reassess
Do you think it’s time for a redesign? Start by looking at your analytics. If you aren’t seeing gains in traffic or conversions, then it may be time to reassess your site. Once you’ve done that, take another look at your design, keeping in mind modern trends and consumer expectations. And don’t forget: A good website design isn’t just about beauty—it should also support usability and conversions.
Is Your Business Offering New Products or Services?
If you’re not keeping up with your industry’s trends and modernizing your website, it might be time for a redesign. Look at what your competitors are doing and see how they’re incorporating new products or services into their marketing strategies. Are they creating microsites that highlight new services? Are they updating landing pages to reflect product/service updates? Make sure you keep an eye on these changes and make them part of your web strategy.
A few years ago, responsive design was just starting to make its way into the web design scene. Since then, it has become one of the biggest and most important trends in website design, thanks to the increasing popularity of mobile devices such as smartphones and tablets. Today, responsive design and many other modern trends are influencing all types of website redesigns, from major corporations to small businesses and personal websites.
