To grow your business, you need to bring in more website visitors. But the only way that’s going to happen is if your website content engages your readers and inspires them to take action by contacting you, visiting your store, or otherwise engaging with your brand. That’s why today we’re going to look at simple ways you can improve your website content and boost engagement and conversion rates as a result. Let’s get started!
Why Good Website Content Matters
I’m sure you would agree that content is king when it comes to your website, especially if you want to attract more visitors from Google and social media platforms like Facebook and Twitter. Without great content, all the search engine optimization (SEO) in the world won’t help your website perform well in search results, which means fewer viewers and fewer sales/leads/etc. Luckily, improving your website content isn’t as hard as it may seem—it just takes time and effort!
Photos Grab Attention
Not everyone enjoys reading, so why not use photos on your website instead of big blocks of text? They’re a great way to grab attention, and they can keep visitors on your site longer. To attract website visitors, use photos that are relevant to your content.
Make Your Text Emotional and Engaging
Text that is engaging and emotional is a must on any site today. This means your text should be written for people, not search engines, so make the text on your site easy to read. Ask yourself how you would talk to someone in person about your product or service before writing a single word of content.
Use Video
If you’re using video on your website, many website visitors will stop what they’re doing to watch.
Test Different Page Version
In A/B testing, you test two versions of a page to see which one performs better.
