Is Your Website Mobile-Friendly?

How often do you check your website from your mobile phone? If the answer isn’t too often, you may be losing potential visitors and customers because your website isn’t mobile-friendly. Here are four ways to tell if your website is mobile-friendly, so you can start making changes if necessary.

Why Mobile-Friendly Design Matters
An increasing number of people are using their phones to access the internet instead of their computers, and this number is only increasing with each passing year. Since many websites aren’t designed with mobile users in mind, you risk losing out on these potential customers if your website isn’t mobile-friendly.

What is Mobile Responsive Design
Responsive web design is one way to make sure your site looks great on all devices. Mobile Responsive Design means that it changes its layout depending on what kind of device you’re using (phone, tablet, desktop).

Avoid Widgets
Mobile phones require smaller, more succinct content that’s easier to read and navigate on a small screen. If you have widgets on your site, you may need to disable them for them to be easily accessed from a phone.

Limit Popups
If a popup appears on a tablet, you can’t just click anywhere to dismiss it. Instead, you have to physically touch a small x to close it.

Test on Multiple Devices
Test your website on a variety of devices to ensure your website is optimized for tablets, as well as smartphones. If you’re not sure how to do that, there are many resources available online.

Avoid Flash
Flash may look impressive, but it can make your site inaccessible to tablet users and search engines who don’t use Flash. If you want to make sure that your site is accessible by all, avoid Flash. Use HTML5 instead.

If you run a business, the last thing you want to do is scare away potential customers due to a poorly-designed website or one that isn’t mobile-friendly, but that’s exactly what can happen if your website isn’t optimized for mobile devices. According to a recent survey by Criteo, 64% of shoppers said they wouldn’t return to websites with poor navigation, and 50% of shoppers said they were more likely to order from sites with quick page load times.