The goal of any website is to sell something, whether it’s physical products, information, or services. Without the right call to action on your website, your sales can suffer as a result of poor communication and ineffective marketing. Instead of leaving your visitors wondering what they should do next, incorporate one of these calls to action examples into your website to ensure that you’re getting the most out of your site visitors. Use these best practices to create a call to action that converts like gangbusters and grows your bottom line results by leaps and bounds!
Why Have a Call To Action On The Website
Every website needs a call to action to be effective at converting leads into sales. If you don’t have one on your site, it’s as if you’re sitting at the computer with your hands over your eyes going I can’t see you! And even if you do have one, you may not be using it correctly.
Make Your CTAs Stand Out
If you have multiple CTAs on your site, make sure they stand out from one another. If you have multiple calls to action, use colors or icons to differentiate between them.
Test Your CTAs
Test your call-to-action buttons using A/B testing software.
Have More Than One CTA
A call-to-action (CTA) is a button, link, or text on your website designed to get people who are reading your content or looking at your products and services to take some kind of action.
Use Different CTAs For Different Pages
Visitors who arrive on different pages of your website are at different stages in their journey, and hence, you should have different calls to action for every page.
How many websites have you visited where there is a big button at the top that says something like “Subscribe to our newsletter!”? But, you never actually click it? It’s frustrating, isn’t it? There are plenty of people out there who want to subscribe to your newsletter or buy your product or service, but they can’t find the Call to Action that gets them to do it. Follow these steps and create an effective call to action that converts visitors into customers and that gets results!
