Stock photos are an excellent way to add some visual appeal to your small business website, making your site more attractive and allowing you to create more focused and powerful marketing campaigns. But not all stock photo websites are created equal, so before you set out finding the right one for your needs, here’s what you need to know about stock photos in general and how they can help you. Photos are one of the most crucial aspects of your website, but many businesses don’t know where to start when choosing photos for their website. You want the photos on your site to add value to the visitor’s experience and to help the visitor know what your business is all about. If you aren’t sure where to start with your photos, then these tips will get you started on the right path with choosing the right stock photos for your website and how to find high-quality stock photos that won’t break the bank or bore your customers.
There are a lot of websites that offer free stock photos, such as Flickr and Pixabay. The nice thing about these sites is you can browse through many of them to find just what you need. While there are several pros to using free stock photos on your website, you don’t want them to be your only option. You’ll typically find images that are low quality or don’t fit with your company image. That said, if you have no other options, free stock photos will work fine—but make sure it fits your brand image before you decide on one. For copyright reasons, we often recommend paid stock photo sites such as Shutterstock to our clients.
Many small businesses owners use the same photos on their website and social media profiles, but that can be boring and make your site look outdated. Instead, you should use stock photos to spice up your site, give it more personality, and ensure it stays up-to-date with industry trends.
