Every online business needs a website – and chances are you already have one! Many website owners don’t take the time to consider what their websites should include to be the most effective at driving traffic and increasing conversion rates. If you want your website to be the best it can be, consider adding these must-have pages items to your next website revamp!
The HomepageYour homepage is where potential customers go when they want to find out more about what your business is all about or what you do.
The Bio PageList any certifications or specialties that set you apart from your competitors. Having a bio will give credibility to education, experience, your work and increase trust between you and future clients. Your bio page will help your business increases client conversion rates.
The Services PageIf you run a service-based business, make sure you have a Services page. The Services Page gives potential clients a sense of what you offer, how you can help them, and how much it costs.
Contact Us PageWhether you plan to make money off of your site or not, it’s a good idea to have a contact page so your potential customers and prospects can get in touch with you or just say Hello. Your Contact Page will be your best friend when it comes to growing your business.
Testimonials SectionBefore you decide on any purchase, it’s important to know what other people think of your business and its products or services. Testimonials are powerful when it comes to increasing your credibility with new and existing customers because they’re written by others who have already decided to purchase from you and can share how they feel about their experience. So at XOX Media LLC, we always recommend clients implement a Testimonials Page.
If you’re new to creating websites, it can be hard to know what information to include and how to present it, especially if you want your site to look attractive and engaging without being overly flashy or complicated. We are always there for clients when it comes to deciding what content is needed for their new website to make it a home run.