Our client started his business, LHB Associates, in late 2013. The business’s focus is to research, design, and implement mobile money strategies. The client’s business did not have a previous logo or branding, and came with only a business name.
The branding had to look professional enough to represent his financial values, but warm enough to show his work helping in rural areas.
The set goal was achieved through a logo that was clean, modern and streamlined. The color and overall brand feel was created to feel modern, professional, and inviting to communicate the client’s core values. The main color (orange) was chosen to set the client apart from other financial companies, as well as to show his work with the agricultural and rural community.