Whether you’re writing to advertise your products and services or to provide useful information for your customers, your website copy can make or break you. If your website copy doesn’t attract the right kinds of customers, you may find yourself out of business very quickly. To avoid this fate, follow these tips to help you write better web copy. Outstanding website copy will help you get noticed by the right people in the marketplace and keep them coming back again and again.
Attention – Interest – Desire – Action will be your best friend! AIDA stands for attention, interest, desire, and action in copywriting. These are four separate stages of the buying process when it comes to purchasing anything online. If you are looking for more sales or leads from your website copy, you must address each stage with relevant content that attracts your audience. Using the AIDA technique can help you achieve that. This acronym is used by many marketing professionals, as they believe it is one of the best ways to capture visitors’ interest. It forces a message writer to focus on providing benefits rather than being full of fluff. The same concept applies to any form of written communication, whether it is print ads, brochures, sales letters, etc. Make sure you use an AIDA structure in every web page copy, especially if its primary purpose is sales or lead generation.
Writing good copy isn’t easy, but it’s easier when you have some basic ideas about what makes outstanding web copy and how to use them in your own business and website. No matter what your business—whether you’re selling products, writing blog posts, or just trying to get people to sign up for your email list—you’ll benefit from understanding and practicing the AIDA concept. The AIDA concept will help you create better web copy and content that visitors will love to read.
