Many practice owners have shifted their focus to their website in recent weeks. With offices, practices, and retail closed due to COVID-19, businesses are looking for alternatives to their traditional operation method to stay afloat during these difficult times. While companies such as Amazon are not only thriving but growing, I see more and more local companies trying to keep up. Right now, your website and social media present a great and unique opportunity for your practice to do just that, thrive, and grow during COVID-19 and after. Especially if you are in the healthcare field, your website can provide a platform for your practice to build a community and help your healthcare practice get through this challenging time.
To get your website ready, consider the following to allow a shift to do business online. If you are in the therapy and counseling field, your business can probably operate as usual with a turn to online consultations via Zoom, Google Hangouts, and co. The same goes for certain types of practices that are available and can operate for emergencies but have to limit their treatments otherwise. Many of those now offer online consultations and even evaluations. Consider adding a page on your website for your patients to not only schedule consultations but also give your less tech-savvy clients a walkthrough on how to attend your online consultation. Additionally, for the peace of mind of your patients, consider offering news about your practice and its changed policies and protocols. Also, offer resources about COVID-19 related to your healthcare field.
Patients will not only appreciate your going the extra mile for them, but it will help your business create a community and long-lasting relationships with patients for years to come. Shifting your practice to do more of your day to day business online will help your medical practice longterm.
