Every online business needs a website – and chances are you already have one! Web copy, also known as website copy, plays a vital role in any business, as it’s the primary means of communication between you and your customers. If it isn’t clear and concise, your readers will likely become frustrated and leave your site without ever doing business with you, or even worse—they might never return to your site again. Follow these tips to write better web copy that keeps your readers engaged and interested in what you have to say.
Identify your target audienceWhen writing content, you should always know who your target audience is. Knowing your target audience makes it easier to write something that they will find both useful and interesting.
Identify how the reader feels about your businessWhen writing web copy, it’s important to make sure your tone fits with how you want to be perceived by your target audience.
Identify how the reader feels about your product/serviceReaders are more likely to buy your product if they know it will make them feel happy, healthy, or whatever positive emotion that’s related to your business.
Identify what do you want the reader to doWhat do you want your reader to do as a result of reading your content? How does it benefit them? Make sure you make that clear so they know exactly what action to take.
Pick one Call-to-Action per pageWhen you’re building a website, it’s easy to end up with huge amounts of content. When people visit your site, they don’t want to spend forever trying to find what they need!
Use power words correctlyPower words are those that have a psychological impact, helping persuade people to take action. Use them to your advantage by sprinkling them into your website copy.
Start with an attention grabberWhen writing any type of content, you need to create something that will catch a reader’s attention. Your very first sentence should make your readers want to read more.
Consider adding visuals to your web pagesWhen people visit your site, they don’t just want to read through a long block of text. There are several ways you can spruce up your web copy to make it more visual and appealing.
Make it easy to share on social mediaAdd social media buttons to make it easier for your visitors to share your content on their social media accounts. Include a call-to-action above or below your content, or both.
While it’s easy to create and maintain basic website content, many website owners don’t take the time to consider what the content of their website should include to be most effective at driving traffic and increasing conversion rates on your website. The tips above will help you create and make the most out of your engaging website content and keep your visitors coming back for more.