Our client, the interior design firm Alexis Victoria Design based in the DC Metro Area, was in need of modernizing her logo and branding. The previous branding and logo did not accurately convey the client’s design style.
The new brand had be modern and clean to attract the right target group.
The set goal was achieved with a logo that is clean, modern, streamlined, and elegant with restrained colors. The changes in color and overall brand feel were created to feel more modern and fresh and to communicate the client’s design style.